Normally, when I am working on a book cover, I keep it pretty under wraps until it’s nearly completely done. Part of this is because I’m a control freak, part I like to give people the element of surprise, and partly, I really respect my cover designer, Nada Orlic. (http://erelisdesign.com/) She really knows what she’s doing and we’ve been working with each other for a long time.
She’s done hundreds of covers, and she knows what works. I have realized from working on dozens of client covers with her what her pet peeves are. And one of the big ones is clients who give bad directions and ruin her beautiful covers with amateur suggestions. She’s been heartbroken a couple times. Me too.
I didn't want Joop's cover to break her designer's heart. So I gave her a few suggestions from me and other folks and gave her free reign. Then I worked with Joop to come up with a few final options for our fans to look over.
My favorite from the beginning was the Sprinkles cover. I never liked the burger cover much myself, while it was Joop's favorite. And it seemed pretty split among our fans between the white burger cover and the sprinkles cover. But we're not going with either.
Why I didn’t go with the original designs:
We went with a few more literal concepts: Maps and Joop, himself. My friend Zu had a great idea of Joop in a bowtie, and I had just the picture of him that I could use. Nada played around with a few covers, and these three covers are the favorites of the rest of my staff, Joop, Nada, me, and of course my mama and Joop’s Pap.
Please keep in mind that these covers are for concept only. The font, positioning, and subtitle WILL change. So please vote for your favorite concept.
I’m keeping the contest officially open, so if you comment with your thoughts on the cover, or even wish me and Joop good luck, you’re still going to be entered into the drawing for the free signed copy of the book.