When Joop and I started our adventure, we tongue and cheek called it #JoopDoesAmerica. And it kind of stuck. Joop was doing all kinds of American stuff, trying American foods, and it was a funny hashtag. It was amusing.
It wasn’t until we came out with the book that someone pointed out the infamous – and what some would consider classic, if you can consider anything pornographic a classic – adult film called Debbie Does Dallas. Debbie never once crossed my mind when I was writing the book, filming the videos, or posting on Facebook. And because most of our audience was either conservative, young, or international, the link to her was never explored.
However, it became quite clear that most Americans over 30 did have that immediate reaction to the book. When it was videos staring an underage foreigner drinking mountain dew or eating potato chips, it was quite obvious nothing kinky was going on. But in the absence of videos or pictures, most Americans minds went straight to the gutter.
Since everything was branded #JoopDoesAmerica, Joop and I made the decision to keep the name for the book. Initial sales were fine, but most of the sales were not in the US. Sales in the US, despite following marketing that almost always worked, plummeted after our initial fans bought it. Then they stopped altogether.
Then, about a month ago, I was flagged – by an American – for adult content. It was dismissed after a very brief inquiry, but I got the message: Joop Does America was too racy of a title for the American audience I was seeking to reach.
So, I’ve spent the last couple weeks coming up with a new title and book cover that will convey the message of the book better to an American audience. I decided to use the catch phrase those of us who work exchange students use…daily.
It’s not better or worse, just different.
So here’s the new book cover and title: Just Different! The Art of Cultural Exchange.
To keep the #JoopDoesAmerica brand intact, I changed authors from me and Joop to #JoopDoesAmerica, which is me and Joop together. We’ll still be listed as the authors on Amazon, but the cover will have the brand instead of the people. Though, Joop will argue that he is the brand.
The new cover with the new title will be available only on ebook later this week.
I live in Athens, Georgia with my son, my husband, and an ever revolving list of exchange students, who are a never ending source of entertainment and writing material.